Helping brands develop more water efficient products

29 Jul 2024

Water scarcity, exacerbated by climate change, is a growing global concern, and businesses around the world are under increasing pressure to reduce the water footprint of their products and services.

In the cosmetics industry, low water usage products are becoming popular among environmentally conscious consumers. These products are designed to reduce water consumption throughout their lifecycle, from formulation to packaging and use by the end consumer.

At Intertek, our clinical research team helps global brands to substantiate their claims on water efficient hair products by designing and conducting rigorous clinical testing methodologies. We use state-of-the-art equipment at our clinic in Paris, France, to measure the amount of water and time needed to rinse out each hair product. Our experienced technicians employ standardised techniques to ensure accurate, repeatable measurements of product performance and water usage.

Ultimately, we help to ensure that low water usage products are ready for market, which allows innovative brands to position themselves as leaders in the fight against water scarcity and gives consumers a greater choice on their own environmental impact.

Learn more about our clinical research services.